In the Lego Movie poster the title of the movie is very important so people will know what the film is called and it also stands out as it is made out of separate lego pieces. The title is the main splash and it is in the biggest size font out of all them. I think that it was a very good and clever idea with making the the title all out of lego pieces because the movie is about lego as it's called The Lego Movie.
The main image stands out a lot as well as it is multicoloured and it has the main 3 characters at the front and we have a rough idea of the story line as we see the main characters at the front running away and screaming and the bad guy at the back very tall, and he is looking over everyone and doing an evil laugh so we can instantly tell who the good characters are and who the bad characters are.
They also have the strap line which is "The story of a nobody who saved everybody." Again just from reading this, we have a rough idea of the story line as it says that there was some ordinary man who went from nothing to something. It is also quite catchy as it rhymes so you wouldn't forget it for a while.
They have also included a billing board which shows all cast and crew that helped to make this film. As they have included one, people can see who is starring in the film and their favourite actor could be in the film, so they decide to come and watch it because they want to see their character.
Additional Content
We can tell by the main poster that the film is an action movie as we can see explosions, flying cars and more. We can also see that the main characters at the front are running from the explosions and that also shows an element of action as it looks like they are trying to save themselves.
On each character's poster we have an extreme close up of them and the actors/actresses names. They are there to appeal to the audience that are fans of the actors as they will see their name and want to see the film.
Lord Business's poster is an extreme close up because as well as seeing the face of the character, the we can also see the detail in his face. We can see that it looks like he is panning something evil because of his smile. This also gives us a sense of what his character is like and his qualities. We also get told that Will Ferrell is doing the voiceover, and he is a popular actor as he is in many movies e.g. elf, anchor man etc.
Wyldstyle's poster is a close up as well. We can very clearly see her jacket, lipstick and hair. This shows a sense of different colours as her hair has pink and blue highlights in them and her lipstick is red and it will appeal to the audience more as there are a variety of different colours involved with her character. It shows us, by her smile, that she is a bit more of a heroic character by the smile on her face which also shows us that she is a confident person.
Q. 9: mark 3 out of 10
ReplyDelete1. You make several relevant points such as the recognizable Lego branding, the familiarity of Superheroes, the appeal of the ordinary person Emmet, the main splash. His appeal is more to do with his 'ordinariness' than to do with the rhyme, really, although I can see why you draw attention to that. You do not say anything about the family audience: acknowledge the different types of audience, parent and child.
2. You have only analysed ONE poster of the set of 5 (the ensemble poster), which has lost marks.
3. The billing block is a genre code but does not serve to attract audiences. Be more selective in what you pick as evidence.