One of them would be that teenagers usually play video games so if they would buy it, and like the story line they would probably want to watch the film themselves as it would be based on roughly the same story line after playing the game on it.
Another reason would be because they would like to promote their film on many different platforms and a video game would be a good idea because after promoting it, they would receive more money as people would buy the game and play it and maybe go and watch the film after to get the double the amount of money.
So it would be a good idea to do this because they want to get more money by releasing their film on different platforms like, social media, merchandise but in this case they have made a video game which is a great way to promote their film.
Mark 2/4
ReplyDeleteYou have mostly got this. Don't be afraid to state the obvious: vertical integration enables a business (like Warner) a to maximize the potential of a brand, in this case, Lego. It gives the existing audience new experiences and pleasures outside the film and reaches new audiences, such as non-cinema going video game players. With its successful global subculture, due to its vertical integration of games, films, magazines and competitions, the Lego brand can reach out to a larger audience through its range of products.