Observer Messages and Values - Q9

1.  The major use of newspapers is to offer a sense of knowing
what is going on in the world.The Observer knows that its readers are serious and interested in international affairs. This is evident in hard news articles about..... the politics in the UK. One of the articles talks about Brexit and its headline is 'Taking back control? Brexit seems to offer exactly the opposite.'
2. The Observer meets its audience's need for a range of cultural, sporting and artistic news. It provides these with... talking about music. One of the headlines is 'Brit award nominations topped by Anne-Marie and Dua Lipa - again.'
3. The Observer does not shy away from 'difficult' issues that could make uncomfortable reading, such as... 'How the Albanian mafia seized control of the UK drugs trade.'
4.  The Observer has sections which are designed to appeal to
different types of readers.The Observer reflects the diversity of its readership in articles on... the 'Christianity in China' headline, where they talk about jailing pastors, closing churches and rewriting scripture books.
5.  Newspaper readership can still be used as a symbol of one’s

social identity. The term ‘Guardian reader’ connotes a certain

type of social attitude and The Observer  similarly reinforces

a set of social and political attitudes, and thus identity, in its

representations. For example, Observer  readers like to think

of themselves as open-minded and this is reflected in the

Observer’s practice of allowing both sides of an argument

equally to be put when the newspaper is clearly on one side

of this argument. There is an example of this in.... 'Sleep-deprived pupils need extra hour in bed.'

6.  The entertainment function of newspapers may take the

form of humour.  It may take the form of diversion into

a celebrity world of ‘glamour’. It may take the form of human

interest stories in which readers are invited to sympathise with

the subjects of the article. Newspapers further offer games,

puzzles, crosswords and the like. At the higher end, sections

such as the New Review in the Observer may offer the pleasure

of extremely well-written think pieces and literature reviews. An example of this is.... 'Brit award nominations topped by Anne-Marie and Dua Lipa - again.'