The tweet on the front page of the Observer uses Blumler and Katz theory and they gratify their needs for their social and cultural values. On the front page of the Observer, there is a picture of Nadiya Hussain who was the winner of the British Bake Off a few years ago. This connotes that the diversity that the Observer are trying to show us and it shows that it is not stereotypical with very famous British stars. There is also a picture of a female athlete running in the yellow box at the top. This could connote how the Observer is showing us some diversity as when the woman is running, one of her feet is below the yellow box going into the white box which could show that she is almost different from the rest and that she is running outside the box which shows the difference in her character.
At the bottom of the page, we see a picture of Mo Farah on a running track and he is on the floor on his knees looking up to the sky and it looks as if he is upset, but he could be upset or he could be very happy as he may have just won a race. This could connote with ethnicity and how the Observer don't just use white people for their covers and use other people as well, who are just as popular as them.
An example of political values is the Brexit post on David Miliband and Brexit is a serious issue that is shown to us and it reflects the context of the dominance of Brexit.
Mark 5 out of 15 Very muddled. You need to do some serious work on this section.
ReplyDelete1. Strange comment: "...Blumler and Katz theory and they gratify their needs for their social and cultural values..." which has no meaning.
2. "it shows that it is not stereotypical with very famous British stars. " Focus on what this article shows about The Observer: that it DOES represent diversity.
3. "she is almost different from the rest ".. this representation is not about diversity; it is about GENDER
4. "This could connote with ethnicity"... you must learn how to use the term 'connotes' correctly.
Responses must analyse the extract in terms of the theoretical framework and make judgements and draw conclusions about how far it reflects media contexts.
Media language and contexts
The dominance of colourful promotional material on the front page – ‘Free Supplement Inside’ reflects the social and cultural context of consumerism, in which audiences expect and accept self-promotion in media products.
The use of saturated colour, the small amount of copy, and the dominance of photographs on the front page reflects the consumerist context in which traditionally broadsheet newspapers have increasingly adopted traditionally tabloid conventions.
Representations and contexts
The ethnically diverse representations on the front page reflect the social and cultural context of multiculturalism.
The significant presence of diverse representations of femininity reflects the social and cultural context of the impact of feminism.
The gender division on the front page reflects the social and cultural context of the persistence of patriarchy.
The lead story on Brexit reflects the political context of the dominance of the Brexit debate.
Audience and contexts
The opportunities for audience interaction with the tweet, evidenced by the numbers of likes, retweets and comments listed, reflects the social and cultural context in which media audiences now expect a more participatory relationship with media forms such as newspapers, due to the dominance of interactive online media.
The posting of the tweet the day before the print newspaper is published reflects the social and cultural context in which media audiences expect immediate updating due to the dominance of interactive online media.
The fact that the newspaper tweets its front page reflects the social and cultural context in which online and social media are an increasingly important means of reaching media audiences due to changing media preferences.