There is a variety of different types of media language used in the music magazine cover clash. In majority of the covers, we seem to be looking up towards the artists. This could connote seriousness and that they are important people who some people look up to. In a couple of the covers, the artists face can be hidden, half-shown or very blurry. This connotes that these people can be seen to be very serious. There are high representations of these musicians by their facial expressions and where they're looking as some of them give us direct eye contact and some don't.
The layout can be seen as very different to other music magazines. One of the main differences is that the magazine covers are very neat and clean as there's not much on them. The cover lines on the covers are placed on top of the main splash and is not against the margin, which it usually is in most other covers. The font used for the masthead is sans serif and all the letters are large lock capitals to spread across the whole page in some cases. This connotes seriousness and formality. The font used for the cover lines is sans serif as well and there's only a small amount of text, for example, in some cases it's just a pull quote from the magazine. The colours are very desaturated. There's only a couple of different colours used on the whole cover for some covers. This connotes that the musicians can be seen to be very serious. Other covers like the Travis Scott cover do have some vibrant, vivid but also dark colours.
Wednesday 27 February 2019
Tuesday 12 February 2019
LEGO MOVIE AD BREAK
Analyse the representations found in the UK television ad break for The Lego Movie. [10]
1. Identify the range of different representations.
2. Decide whether these are trusted brands.
3. Identify the target age group for these brands.
4. What aspects of 'real life' are represented?
5. How is humour used in the representations?
6. How is Emmet himself represented: in a traditional way as a masculine stereotype? Not entirely?
7. Is the representation of Wyldstyle a challenge to stereotypical representations of women?
1. The most common representation shown in the ad breaks, are the different type of people used and where they are set.
2. The brands shown in the ad breaks are very reliable as they all very well known and quality. BHF is a very common charity. BT is a well known broadband and internet provider. Confused.com is a company that offer car insurances and is reliable. Premier inn is a smaller hotel around the UK, which can mainly be used for some short stays and they often get many people staying in one of their rooms, which shows that they’re also reliable.
3. These brands target an older generation because some of the younger generation don’t understand how certain things like insurance works, some people won’t be able to stay in hotels until they are of a specific age.
4. There are some aspects of real life represented because some people in the adverts are living in houses with insurance and that itself links to the confused.com advert and how that’s all about insurance as well.
5. The advert represents some humour, as they all use some well known actors to represent their brands.
6. Emmet is reprensented to the audience as a common shy and quiet boy that no one realises and in the end he turns into a hero which connotes the masculine stereotype.
7. Wyldstyle is shown to be a very courageous woman and most people wouldn’t expect a female character to be shown in this way due to the sterotypes, but it can target more of a female audience as well as males and we get to see a heroic character from a male perspective and a female perspective.
1. Identify the range of different representations.
2. Decide whether these are trusted brands.
3. Identify the target age group for these brands.
4. What aspects of 'real life' are represented?
5. How is humour used in the representations?
6. How is Emmet himself represented: in a traditional way as a masculine stereotype? Not entirely?
7. Is the representation of Wyldstyle a challenge to stereotypical representations of women?
1. The most common representation shown in the ad breaks, are the different type of people used and where they are set.
2. The brands shown in the ad breaks are very reliable as they all very well known and quality. BHF is a very common charity. BT is a well known broadband and internet provider. Confused.com is a company that offer car insurances and is reliable. Premier inn is a smaller hotel around the UK, which can mainly be used for some short stays and they often get many people staying in one of their rooms, which shows that they’re also reliable.
3. These brands target an older generation because some of the younger generation don’t understand how certain things like insurance works, some people won’t be able to stay in hotels until they are of a specific age.
4. There are some aspects of real life represented because some people in the adverts are living in houses with insurance and that itself links to the confused.com advert and how that’s all about insurance as well.
5. The advert represents some humour, as they all use some well known actors to represent their brands.
6. Emmet is reprensented to the audience as a common shy and quiet boy that no one realises and in the end he turns into a hero which connotes the masculine stereotype.
7. Wyldstyle is shown to be a very courageous woman and most people wouldn’t expect a female character to be shown in this way due to the sterotypes, but it can target more of a female audience as well as males and we get to see a heroic character from a male perspective and a female perspective.
Monday 4 February 2019
HOW DOES THE AVENGERS CHALLENGE TRADITIONAL REPRESENTATIONS OF GENDER TO REACH A 1960's AUDIENCE?
In the Avengers, there are many ways in which it challenges representations of gender. Emma Peel plays a huge act in this. She is presented as an independent and strong women who is capable to make her own decisions. In Avengers, Steed makes many decisions for her. For example, when Steed asks Peel if she wants a drink, she refuses but Steed buys her a drink anyways, which shows that Steed is making decisions for her and that isn't showing us her independence.
Another example that challenges representation of gender, is when Steed asks how much Peel weighs. This could connote that women should be weary of their weight and their appearance. Peel also tends to wear some tight clothing, which could also connote to women being weary of their appearance. Peel was wearing a tight outfit at the start of the episode, when her and Steed were fencing. Steed then slaps Peel's bottom, which now-a-days would be seen as sexual harassment, but back then in the 1960s, it wouldn't have been a big deal at all.
Overall, I think that the Avengers did challenge traditional representations of gender to reach a 1960s audience because things that happened back then in the past which wouldn't have seemed like an issue, could potentially be a big issue today.
Another example that challenges representation of gender, is when Steed asks how much Peel weighs. This could connote that women should be weary of their weight and their appearance. Peel also tends to wear some tight clothing, which could also connote to women being weary of their appearance. Peel was wearing a tight outfit at the start of the episode, when her and Steed were fencing. Steed then slaps Peel's bottom, which now-a-days would be seen as sexual harassment, but back then in the 1960s, it wouldn't have been a big deal at all.
Overall, I think that the Avengers did challenge traditional representations of gender to reach a 1960s audience because things that happened back then in the past which wouldn't have seemed like an issue, could potentially be a big issue today.
Q8 & Q9
Question 8: Analyse the use of media language to create meaning in the online Observer home page. Give two examples. [5 marks]
Media language is used to create meaning in the online Observer home page, as it's all set out in a formal and highly structured way. It's all set out in rows and columns in a very linear way which connotes its seriousness.
Another way in which media language is used to create meaning, are the colours used in the extract. The colours of the royal blue and dark red accent colours on the top of each headline represent another sense of seriousness and it shows us how mature it is. This can be backed up by one of the headlines, which is 'May begs the public: unite behind me on Brexit deal.' This is a serious headline as it's about Brexit and having to leave the EU, this all links back to the choice of colours to make the Observer seem like a news company that people can trust.
Question 9: 'The representations featured in the online Observer reflect its values and beliefs.'
Discuss how far you agree with this statement. In your answer, you must:
One of the main topics they talk about is hard news. There are 9 different headlines that say the word "Brexit" or "Politics" in it, which makes people want to read the extract, as it's quite serious. This also shows that they are presenting up-to-date news and it is hard news in Britain at this current time and having this as the main headline shows how important it is and how the Observer is a serious political newspaper.
There is also hard news on international affairs in this extract, as there's a headline on "US Immigration" and "Saudi dissidents." This connotes internationalism, as the Observer are interested in sharing news that's not just from Britain, but they enjoy sharing news from other countries around the world, which shows what else is important around the world.
Media language is used to create meaning in the online Observer home page, as it's all set out in a formal and highly structured way. It's all set out in rows and columns in a very linear way which connotes its seriousness.
Another way in which media language is used to create meaning, are the colours used in the extract. The colours of the royal blue and dark red accent colours on the top of each headline represent another sense of seriousness and it shows us how mature it is. This can be backed up by one of the headlines, which is 'May begs the public: unite behind me on Brexit deal.' This is a serious headline as it's about Brexit and having to leave the EU, this all links back to the choice of colours to make the Observer seem like a news company that people can trust.
Question 9: 'The representations featured in the online Observer reflect its values and beliefs.'
Discuss how far you agree with this statement. In your answer, you must:
- Analyse the representations featured in the extract with reference to the Observer's values and beliefs
- Make judgements and draw conclusions about how far you agree with the statement. [15 marks]
One of the main topics they talk about is hard news. There are 9 different headlines that say the word "Brexit" or "Politics" in it, which makes people want to read the extract, as it's quite serious. This also shows that they are presenting up-to-date news and it is hard news in Britain at this current time and having this as the main headline shows how important it is and how the Observer is a serious political newspaper.
There is also hard news on international affairs in this extract, as there's a headline on "US Immigration" and "Saudi dissidents." This connotes internationalism, as the Observer are interested in sharing news that's not just from Britain, but they enjoy sharing news from other countries around the world, which shows what else is important around the world.
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